I was really keen to get my message out and start to experiment with how that could communicate with the environment it is placed into and make those ideas that much stronger and developed. To create a narrative between my work, the city and the people who inhabit that place.
To create a statement that encompassed my ideas and was also quite ambiguous and open, but yet simple and direct in presentation.
Also after my recent revisit of Fothergills I was keen to use this space to experiment with and place my work back into, take out of and use as a mode of communication. I felt it was important to use the spaces which have inspired the work and ideas and to bring all that together, it felt more honest and true to what my work was about.
I also think this being on a billboard for is more relevant and re-enforces the idea of control over the urban space, the sanctioned messages and the distraction of consumerism. It is about taking back the control over our cities and realising the power we have and the changes we could make.
I also wanted to take some of the other work I had been doing out into these spaces. The signs I made for No Fly Posters had not ended up being printed and I was keen to see those ideas through and make them more relevant to my practice. I also created a few more modified signs to expand on the idea and as a result I decided to bring back some of these ideas and would like to experiment further with them in the next few weeks.
What I felt worked with these signs in the way they interacted with the existing signage and language of these building creating an uncertainty and an irony in the fact that the poster itself is in direct contradiction to its apparent message causing a questioning of the message from both this sign and the one it mocks.
I do feel that this is where my work belongs and think there is much more to experiment with and look forward to pushing my work in this direction.